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Ocean Pacific (OP) is a surf clothing company based
in Irvine, California, USA. It began as a surfboard label in the 1960s. John Smith designed the original trademark and label
for his surfboards which he sold out of his shop North County Ding Repair. The apparel line appeared in 1972. Jim Jenks of
San Diego, California, wanted to create clothing that met the demands of surfers in and out of the surf. He received the name
from his then employer Don Hansen of Hansen Surf Shop who purchased it from Fred Ryan. Fred purchased the North County Ding
Repair shop from John Smith along with the Ocean Pacific Surfboard label. Jenks' idea for clothing under the Ocean Pacific
label quickly became popular with the surf culture with its instantly recognizable "OP" logo. Jim Jenks was just
another surfer looking for a comfortable, durable, and functional board short before he became the mastermind behind the hot
surfwear line Op, Ocean Pacific. Before the mass market surfwear days that were to come, avid San Diego surfer Jenks launched
a labor of love when he created board shorts for his surfing buddies, all emblazoned with his stamp of approval, a hand embroidered
Op on the left leg of all his shorts. Jenks' shorts became such
an incredible hit that within a few years, Jim was partnering with many of his friends to help invest in his new corporation.
Op expanded beyond board shorts to all styles of surf-inspired apparel, from tshirts and shorts to even the casual wear that
surfers found comfort in when not in the water. The most memorable innovation of Op, however, was the classic corduroy board
short. Op became the hottest thing to wear on or off the beach, battling
it out with Duke Boyds Hang Ten and Lightning Bolt apparel lines for top dog honor. From Pacific Ocean to Atlantic Ocean,
and everywhere in between, Op was worn. Surfing is more than style, its a lifestyle, and Op is still going strong more than
25 years later. The company has sponsored more world surfing champions than any other brand, including Tom Curren
and Kelly Slater.