In the 1970s, Lightning Bolt created some of the most fashionable sportswear, revered by vintage clothing enthusiasts today. Under the direction of Duke Boyd, founder of the popular Hang Ten clothing label, Lightning Bolt Sportswear was destined to become another "Nike." However, the company dissolved in 1985 after an internal power-struggle tore it apart at the seams. The clothing was mostly Tshirts but lots of Cordiroy shorts in a multitude of colors and the symbol was usually in the lower corner of the shorts.